#12 Numeracy

                                   https://www.businessofapps.com/data/tik-tok-statistics/

Tiktok has grown a lot since its creation days. This app is a short video sharing act, that at first just contained dancing/lipsyncing videos. Now, this app has blossomed into a platform that encompasses all topics. Whatever interests you have, Tiktok will have something for you. Tiktok was first launched in September of 2016. A year later, ByteDance (its parent company) launched a version of this app internationally. The app through the acquisition of Musical.ly was able to move from only being in Asia, but now globally. It took The company 1 billion dollars to do this, and at the beginning had 80 million users hooked. Tiktok then became the most used app in 2019 and 2020. It was downloaded 693 times in 2019 and 850 million times in 2020. Let's look at the statistics: 

Tiktok has generated 1.9 billion in revenue in 2020, and a 457% increase year-on-year. Tiktok had 837 million monthly active users in 2020. TikTok has been downloaded over 3 billion times. 

Here are various statistics concerning the app:

Tiktok's Revenue:          

2017: $63 million

2018: $150 million

2019: $350 million

2020: $1.9 billion


TikTok Annual Users:

2017: 65 million

218: 133 million

2019: 381 million

2020: 700 million

2021: 1 billion


TikTok users by region 

Year     South-East Asia   North America     LATAM      Europe                

2018      62 million           28 million            3 million      21 million

2019       130 million        55 million         10 million     52 million

2020        198 million          105 million        64 million    98 million


TikTok's cumulative downloads

Year                   Downloads

2017                  130 million

2018                   750 million

2019                    1.5 billion

2020                     2.6 billion


TikTok age demographics

Age                              % of users

Under 18                      28%

19-29                            35%

30-39                            18%

39+                                19%

Tiktok is used by 18% of global internet users aged 16 - 64. 


TikTok Gender Demographics

Gender                       % of users

Female                        59%

Male                            39%

Other                           2%



TikTok engagement by country

Year                              Usage per day (minutes)

United States                 68

United Kingdom            60

France                            60

Norway                          74

Poland                            68


TikTok was the most positively reviewed app in the United States. It had 88% positive reviews. 


TikTok was valued at $50 billion by investers. 

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